When people choose an online shop, an online course or an invoicing tool today, more and more of them ask ChatGPT first. It names a few companies and writes a sentence or two about each. Until now you had no way to influence which details it shows next to yours.
That is changing. On 10 November 2026 OpenAI launched Businesses in ChatGPT. A company can apply for its own profile there, edit its details and track how often ChatGPT mentions it. According to OpenAI, 1.2 billion people use ChatGPT every week.
This information is valid as of 12 November 2026. The feature is in beta and the terms may change.
What exactly OpenAI launched
At its core is Business Hub, the dashboard where a company manages its profile. The principle will be familiar from Google Business Profile: you find your company, prove that it is yours, and from then on you decide what its profile says.
The customer reaches the profile straight from the answer. When ChatGPT mentions your company, the customer can open its card. In the OpenAI example at the top of this article, the card has a logo, a cover photo, a short description, a link to the website, delivery and returns terms, and a selection of products. The Start chat button belongs to Business Agent, which for now works only in the US.
What a company gains
- Your own details. The description, contact details, opening hours and photos are in your hands.
- A blue checkmark. A verified profile carries a blue badge next to its name. The customer can see that it is really run by the company, not by a stranger.
- Current prices and availability. An online shop can connect a product feed, meaning a file with its products, prices and stock levels. According to OpenAI, details like these are meant to help ChatGPT answer questions about the company more accurately.
- Official numbers that were missing until now. You will see how many times ChatGPT mentioned you, how many times your profile was viewed, how many times people clicked through to your website and which topics you come up in.
The statistics are aggregated, covering the last 7 or 28 days. OpenAI does not show companies individual conversations, and it displays the numbers only once they pass a certain minimum threshold. A small company may therefore see an empty dashboard for quite some time.
What applies to companies in Slovakia
Read this part carefully, because not everything is available everywhere.
Claiming a profile is, according to OpenAI, open to companies that meet its conditions wherever ChatGPT is available and OpenAI supports business verification. ChatGPT is available in Slovakia, but OpenAI does not mention Slovakia by name and the announcement lists neither countries nor industries. Whether a particular company gets through will only be clear once it applies and goes through verification.
Brick-and-mortar shops and restaurants are for now covered only in the US: you can claim only the listing of a location that ChatGPT already has on record there. If you sell only over the counter, you will have to wait. An online shop or a company that provides its services online can apply for a profile.
Business Agent is the second part of the launch: the company's own assistant right inside ChatGPT. It answers customers' questions about products and terms based on the materials the company gives it. The conversation with it is clearly labelled and kept separate from ChatGPT's regular answers. For now only online shops and companies with online services in the US can launch one. OpenAI wants to add more countries but has not given a date.
Price: OpenAI charges nothing for a profile at launch. It has not ruled out changing that over time, though.
What a profile will not do
Let's be straight, so that you do not expect miracles. OpenAI states that ChatGPT continues to recommend companies independently and that a claimed profile guarantees neither better placement nor higher sales.
What is more, for an online business a mention counts towards the statistics only when ChatGPT links to its website. The profile does not decide whether you get mentioned at all. That still depends on your website and on what is written about you elsewhere. We covered how to prepare for that in the article SEO, AEO and GEO.
The profile is the second half of the job. When ChatGPT recommends you, the customer can open a profile with the details you entered and is one click away from your website.
What we handle for you
Claiming a profile is not a single click. Both the company and the person representing it are verified, and the profile has to be filled in so that it actually tells the customer something. This is our part:
- We check what can be set up. We look at your type of business, your website and your domain and tell you what OpenAI covers today and what it does not cover yet.
- We apply for the profile and guide you through verification. Depending on its type, a company is verified by phone, by e-mail, by a record in the domain settings or through Shopify. We set up the technical part. Identity verification has to be completed by one specific person. We agree with you on who that will be and walk them through it step by step. The outcome is decided by OpenAI.
- We fill in the profile. We prepare the logo, photos, description, contact details and delivery terms so that both the customer and ChatGPT understand them.
- We connect your products. For an online shop we prepare a product feed with prices and availability according to OpenAI's requirements.
- We evaluate the numbers. Once OpenAI starts showing them, we look at how often ChatGPT mentions you and in which topics, and we suggest changes to your website and content.
If Business Agent expands to our market as well, you will not be starting from scratch: you will already have a verified company and a finished profile. Ads can also point to an agent, for now only in a limited test. We write about them in the article Advertising in ChatGPT.
In closing
Business profiles in ChatGPT have been out for only a few days. OpenAI charges nothing for them for now, and you will not get official numbers on how often ChatGPT mentions you anywhere else.
Would you like to know whether your company can apply for a profile too? Get in touch. We will look at your website, tell you what can be applied for right now, and if it makes sense, we will handle everything for you that can be handled.