Family garden centre since 1993
Floracentrum is a family garden centre in Kvetoslavov. They have been selling plants, substrates and garden supplies there since 1993 and delivering rolls of turf straight to the customer's door. We look after their website and all their marketing.
Challenge
Floracentrum has been running since 1993 and for all those years they have built their name on what really matters in gardening: the quality of their plants and their willingness to give advice. Marketing was something they never dealt with. Customers came on recommendations from neighbours and friends, and as long as people shopped locally, that was enough. But people were already searching online first, and anyone who had not heard of Floracentrum had no way of coming across them. On top of that, every turf enquiry ended with a phone call to the shop. Professional gardeners called, and so did homeowners wanting a lawn of their own; either way, the staff worked out the area, the delivery cost and the price by hand.
Solution
We got them online. We built a new website and a turf calculator to go with it: the customer enters the dimensions and immediately sees the quantity, the price and the delivery cost. The finished enquiry goes straight to the shop and nobody there works anything out on paper any more. Then came a spray calendar that tells you each month what needs treating in the garden, and an app that helps identify a plant disease from a photo. We set up their Facebook and Instagram, and ran Google campaigns that brought in 8,460 clicks and 520 turf calculations in three months. Alongside the online work we also do their car wraps and the wayfinding signs in the shop. We still work together today.
Results
Case study
More work
Campaigns and e-mails
with an official stamp.
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